Our job is to understand the nuances, competitive environment, and complexities of your industry and your business. We survey the environment to recognize patterns, trends, and opportunities for your business to succeed. From our understanding of your business combined with our insights and observations of the latest competitive advantages in your industry, we are able to prepare to transform your social media presence.
We must gain an understanding of what you are currently doing online and the challenges you’ve encountered to derive an understanding of the business. Together we will establish benchmarks and a set of priorities that serves to focus the work we undertake. From there we share our insights and recommendations for optimizing and growing an engaged online presence.
There are two vital parts that make up successful content. An artful and informative photo or video and an engaging post copy (description). We will enhance photos or videos by creating a sense of unison on the feed, embed logos, create infographics, transform photos into slideshows, and many other strategies. Additionally, we ensure that every post has an appealing content copy to increase engagement and targeted hashtags based on data-driven decisions.
As content is being written and scheduled, we believe that you should know when we are planning to publish it. We put all of this creative and engaging content into an organized editorial calendar that will be sent to you at the start of each month!
A very important (and interesting!) step of the entire process is analytical reports. We track every social media platform performance relentlessly. We package up our results, insights, and recommendations into a monthly client report so that you are always up to date with our work.